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Fairy Tales Collection – THE CAMPAIGN

This summer MITOS Swimwear is inspired by the magic of fairy tales and uses its art to weave you a whimsical journey. Embroideries in motifs of exotic butterflies and love doves, romantic hearts and lucky stars invite modern princesses to play in an enchanted garden swept up in an empowering air of mystery. A sunny happy sea of pretty pastels, from mint, baby blue and bubblegum pink to bright yellow and peach, captures the light and carelessness of summer. Exquisite materials and the uniqueness of our artisanal embroidering provide the sharpest twist in the tale, as the poetry and refined romanticism of each intricate design make every piece of this collection the staff of dreams. And then there is you, the dynamic urban fairy destined to bring to life this sweet yet wild at heart, airy yet seductive fantasy. Time to choose your ‘weapon’ and fight the good fight. Hearts for love, butterflies for freedom, flowers for romance, stars for wishes granted. Enchanting, feminine and elegant, the MITOS Swimwear ss15 Fairy Tales collection is destined to cast a spell on your fashion dreams this summer.

As is this year’s dreamy campaign shot by Costas Avgoulis and put together by an AMAZING team:

creative direction: Dimitris Tsakoumis

styling: Markos Andriotis

hair & makeup: Stellar

model: Enya

associate photographer: Dimitris Papadakos

styling associate: Anna-Maria Athanasiou